International Public Speaker & Coach

Her Challenges

Client S came to us wanting more leads for her coaching services and more speaking opportunities. She had been investing time into growing on LinkedIn but was getting very minimal results and was close to giving it all up. She knew that LinkedIn does have a lot of potential, she just didn’t know where to start and with conflicting free advice online, she didn’t know what would work and did not have the time to keep redoing it over and over again.

The Solution - Personal Branding Coaching

First things, first, we brought it right back to basics.

  • We created a full in-depth personal branding strategy - defined her ICP and built out clear content pillars to make sure that she is speaking to one clear customer with high buying intent.

  • We then dived into her LinkedIn profile to optimise it into a landing page (headline, about section, featured section, services section, experience, education and more) so when prospects visit, they know who she is and what action to take next.

  • Next, we assisted her with her sales strategy on LinkedIn. This was to help her figure out who to network and build connections with on the platform. It involved drafting connection message templates, reply message templates and follow up message templates while also advising her on what CRM is best for her circumstances, so that she can keep track of every lead.

The Result

  • Within the first month she was invited on 3 podcasts which in turn got her multiple enquiries for her coaching services on her 1-2-1 packages and online courses.

  • Her impressions (views on her posts) were up by 348%.

  • Profile views were up by 70%.

  • Feeling much more confident with LinkedIn.

Where she is now…

Client S has continued to grow her business at an amazing rate as she is still with us now but has upgraded to the full personal branding management (starter package). This was because she became too busy with speaking opportunities and coaching clients and needed it all to be handled while also now starting to grow on Instagram as well.

Next

Client J - Recruitment Founder